This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Technical: Basic knowledge of Internet, Email & Website Surfing
Academic: 10+2 or higher, should be proficient in English
What you will learn
WHAT YOU WILL LEARN
Complete a competitive analysis on a webpage
Develop a solid approach for achieving a productive and successful relationship with your client
Create influencer relationships and collaborations and analyze data to see which content gets the most shares
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
SKILLS YOU WILL GAIN
1. Search Algorithm
2. Search Engine Optimization (SEO)
3. Mathematical Optimization
5. Social Media Optimization
6. Keyword Research & Placement
7. Search Engine Marketing
8. Content Marketing
9. Social Media Marketing
10. Blogging & Vlogging
11. Article Submission & Forum
12. Directory Submisson & Backlinks
13. Organic Traffic Generation
SEO Fundamentals Course Contents
Module 1. Search engine basics.
Module 2. Technical SEO.
Module 3. Link signals
Module 4. On-page signals.
Module 5. Content Strategy & Writing
Module 5. SEO for mobile.
Module 6. Other ranking signals.
Module 7. E-commerce SEO
Module 8. International SEO
Module 8. Local SEO.
Module 9. Advance SEO (Ahref, Semrush).
Module 10.SEO Effectiveness
Module 11.Useful Tools for SEO
SEO Tools for Page Rank
SEO Tools Link Tracking/ Analysis
SEO Tools Content Analysis
SEO Tools for Analyzing Competition
Traffic Analysis Tools
Module 11. The Past Present & Future of SEO
The SEO Past
The SEO Present
The SEO Future
Practical Classes (150 hours)
Class 1 (3 hours): - Hands-on experience on using Google Keyword Planner Tool
Class 2 (3 hours): Hands-on experience on Webpage modification, FTP usage, Dreamweaver software
Class 3 (3 hours): Setting up Google Webmaster Account and navigating through Google Webmaster Tool, navigating through Google Analytics and understanding traffic behavior
Class 4 (3 hours): Link Building for Live sites
Class 5 (3 hours): Link Building for Live sites
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.