SEO Course

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Course Description

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.


Technical: Basic knowledge of Internet, Email & Website Surfing

Academic: 10+2 or higher, should be proficient in English

What you will learn


  1. Complete a competitive analysis on a webpage  

  2. Develop a solid approach for achieving a productive and successful relationship with your client  

  3. Create influencer relationships and collaborations and analyze data to see which content gets the most shares

  4. Create a final report of your findings and recommendations for SEO and present your recommendations to your client  



1. Search Algorithm

2. Search Engine Optimization (SEO)

3. Mathematical Optimization

4. Semantics

5. Social Media Optimization

6. Keyword Research & Placement

7. Search Engine Marketing

8. Content Marketing

9. Social Media Marketing

10. Blogging & Vlogging

11. Article Submission & Forum

12. Directory Submisson & Backlinks

13. Organic Traffic Generation


SEO Fundamentals Course Contents

Module 1.  Search engine basics.

Module 2.  Technical SEO. 

Module 3.  Link signals

Module 4.  On-page signals.

Module 5.  Content Strategy & Writing

Module 5.  SEO for mobile.

Module 6.  Other ranking signals.

Module 7.  E-commerce SEO

Module 8.  International SEO

Module 8.  Local SEO.                                                                        

Module 9.  Advance SEO (Ahref, Semrush).

Module 10.SEO Effectiveness

Module 11.Useful Tools for SEO

  1. SEO Tools for Page Rank

  2. SEO Tools Link Tracking/ Analysis

  3. Keyword Tools

  4. SEO Tools Content Analysis

  5. SEO Tools for Analyzing Competition

  6. Traffic Analysis Tools

Module 11. The Past Present & Future of SEO

  1. The SEO Past

  2. The SEO Present

  3. The SEO Future

Practical Classes (150 hours)

Class 1 (3 hours): - Hands-on experience on using Google Keyword Planner Tool

Class 2 (3 hours): Hands-on experience on Webpage modification, FTP usage, Dreamweaver  software

Class 3 (3 hours): Setting up Google Webmaster Account and navigating through Google Webmaster Tool, navigating through Google Analytics and understanding traffic behavior

Class 4 (3 hours): Link Building for Live sites

Class 5 (3 hours): Link Building for Live sites


Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.


Earn a Certificate


When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.


Course Benefits:

1. Real-world projects from industry experts

2. Custom Study Plans

3. Technical Mentor Support

4. Practical tips and industry best practices

5. Personal Career Services

6. Flexible learning program

7. Additional suggested resources to improve


8. 100% Job Assistance after completion of course